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BUS 158: E-Research and Consumer Behavior

Short Description: This online course reviews consumer research methodology and behavior analysis. Emphasis on research methods; data gathering; data analysis; monitoring consumer Web behavior; analysis of Web statistics; researching consumer preferences; assessing markets; consumer privacy issues; competitive intelligence gathering and research report writing.
5 credits

Delivery Mode: Fully Online. (Modes explained)
Campus Attendance Requirements: None except for proctored final exam.
Prerequisites: BUS 131 and BUS 156 or concurrent enrollment.
Fees: UD (Fees explained)