V. Swanljung
Details on instructor & class information

BUS 114: Introduction to Marketing

Short Description: Marketing is essential to survival in today’s customer-driven business.  Marketers must demonstrate value, quality, and service exceeding customer demands while maintaining channel relationships and meeting company goals and objectives.
5 credits

Delivery Mode: Fully Online (Modes explained)
Campus Attendance Requirements: None
Prerequisites: BUS 101 or prior business experience.
Fees: UD (Fees explained)